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Color me rad 20187/23/2023 To add insult to injury, the Indian culture in this instance is being used to turn a profit.Ĭolour runs are indeed a form of cultural appropriation. Furthermore, the exclusion of Holi’s origins makes it appear as if colour runs are a new Western invention, emphasized through the trademarking of such events. Because of this, people are unable to truly grasp the significance of this tradition. India, Hinduism, and Holi are often not mentioned, and if they are, they are overly simplified. The problem lies in white-washing, as many colour runs do not acknowledge the full origins of the tradition. With this in mind, if a non-Hindu participates in Holi or a similar event that pays homage to the religion and culture, it should not be considered cultural appropriation. It can be seen as a time for people from all castes, communities, and ethnicities to come together and enjoy each other’s company without discrimination. For Hindus, Holi is seen more as time to get together with friends and family to have a good time. The next day, Rangwali Holi is celebrated, and the masses gather in public places to throw coloured powders and water at each other.Īlthough rooted in religion, the celebration is rather secular, drawing upon several mythologies. Holika Dahan takes place the night before Rangwali Holi and involves burning dung and wood, symbolizing good defeating evil, and paying homage to a Hindu scripture. What many do not know is that Holi is split into two parts: Holika Dahan and Rangwali Holi. The Hindu diaspora observes Holi throughout the world, but it is mainly celebrated in India and Nepal. Holi is a part of the Hindu religion it takes place over two days and celebrates fertility, love, colour, and good overpowering evil. To fully understand this phenomena, historical context needs to be provided. These events are an example of how commercialization manifests as cultural appropriation. Although many might not know about Holi, they may partake in similar rituals and events, seeing that its central activity has been commercialized in recent years with popular marathons and events like Colour Me Rad. Hindu people celebrate Holi, the festival of colours. Many cultures and religions greet the arrival of spring in various ways.
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